Research

Target Analysis for

BillBoard Magazine

Product Analysis

Price : £9.99

Advertisers (mag) : 

Music Albums,Concert tickets, Gossip websites, Canon DSLR Camera, IPhone5 Competition , Beauty Products, Simple Products, Cinema Movies, Snacks and Treats, Beauty bloggers/Guru , Youtubers

Reader interaction :  quizzes, Twitter, instagram , official online website , facebook , pinterest

Promotions & Competitions :  

Cinema Tickets , Iphone 4s ( Multiple choice question), Canon DSLR Camera prize (Multiple choice questions)

Content :

-News on recent music e.g Pop , R&B/Hip-Hop , Country , EDM , Lation, KPOP , Fashion/Style , Music Festivals.

-Top hot 100 most listened music.

-Chart ratings for all music genre

-Gossip, Articles on artists and recent events , photos , Reviews on artists and their music.

Market Segmentation

Demographics : 

15-35 aged. Young Students passionate about pop Music, to Adults who update their knowledge on pop music

Georgraphics : 

UK and US, Highlighting and combining multi cultural music styles, types and industry talents

Benefits :    

 Mainly to mainstream music around the world, displaying the most recent  listened and talked about artists, writing gossips and promoting and overviewing the hottest artists around.  

Psychographic : 

significantly enough time to combine everyday life with music interests, may have aspiration working in this industry, main interests focuses on pop music, whatever is new and well liked and approved by majority of the public.

Behaviouristic :

Strong commitment to opinion (voice ) of the magazine and would want to be updated everyone therefore subscribing to it. Or is particularly interested in current front cover artists. Liked to have knowledge of pop music and what is going on.

Why does the design appeal to the chosen audience?

It’s glossy -

The magazine has its silky touch, its gloss shines from distance and the eye catching colours increases the chances of standing out from other magazines. It is presented clean and crisp showing rich in detail.

The choice of model/Music artist -

The model/music artist is always recognisable, it is who is most recently been talked about, usually always a shot that enhances their look and style, making it eye catching as it stands out through the colours and boldness.

Colour-

The choice of colour is bright, it catches attention through the dramatic colour choice, the fashion/style always stands out as it is always presented in a unique way ( something that is not usually worn )

The image -

The quality is incredibly detailed, giving the professional and sophisticated frame/look, the positioning of every element work together creating one image, the sell lines are easy the read yet do not distract from the main image, creating a flow into the image and magazine.

Fonts -

The fonts used are not to fancy, indicating straight forward stories, reviews and gossips, yet it is presented in a professional way, it is bold and eye catching, showing the right amount of writing without overpowering the front cover/image with words.